Beard Papa's opening in Sugarhouse region of Salt Lake City

Contact Information: Beard Papa’s Marketing Team

Company: Beard Papa’s

Contact Name: Mark N.

Email: marketing@muginohointl.com


For Immediate Release

World-Famous Cream Puff Chain, With Cult Following, Is Coming To Salt Lake City UT.

The popular Japanese chain is expanding to popular Sugarhouse area of Salt Lake City.


Salt Lake City, UT --The world-famous fresh and natural cream puffs chain, Beard Papa’s, is finally coming to Salt Lake City Sugarhouse region. With its Japanese origins and cult following, the dessert destination is set to officially open on Saturday, January 7th 2023 at 10am.


Originally founded in Osaka, Japan, in 1999, Beard Papa’s started as a small bakery and quickly grew to more than 400 locations, in 15 countries and territories, while gaining global recognition for their light and airy cream puffs. The Japanese dessert chain specializes in creating the world’s best cream puffs and offers a wide variety of customizable delights. 


Guests are able to create their custom flakey puff confections by choosing between eight cream puff shells: original, chocolate eclair, green tea eclair, strawberry eclair, honey butter eclair, OREO® cookie crumble eclair, dulce de leche eclair, and crispy almond. Guests are then presented with a selection of airy cream custard filling flavors that range from traditional staples to monthly featured seasonal flavors.

“ We are thrilled to bring Beard Papa's unforgettable cream puffs to Utah!” says Tyler Reed, Director at Beard Papa’s Utah. “Whether you're a long-time fan or a first-timer, we are confident that Beard Papa's will become your favorite go-to for a quick treat, to meet with friends, or your next big event.”

The menu does, however, extend beyond just puff pastries with offerings such as cheesecake, chocolate fondant, savory pastries, and an exclusive blended drinks menu.

“The cream puffs are baked fresh on-site daily and are some of the largest cream puffs you will ever experience. The all-natural recipe is simply addicting. I’ve never met anyone that has tried Beard Papa’s that doesn’t crave it again the days following,” says Mark Nathan, Marketing Director for the franchise. “The product is unique in that there is nothing else like it on the market. From the high-quality ingredients used in the custard filling to the puff shells that are freshly baked throughout the day, the Beard Papa’s experience is unmatched.”

Beard Papa’s Sugarhouse will be opening Saturday, January 7th 2023 at 10am and is located at 905 EAST 2100 SOUTH, SALT LAKE CITY UTAH 84106. On the grand opening day the Sugarhouse store will be having giveaways to the first 100 customers. Various local influencers are scheduled to make appearances as well as neighboring business owners, and grand opening day offers. 


To learn more, visit www.beardpapas.com or contact marketing@beardpapas.com